Get Yourself Seen - Website Visibility
November 2008
The internet has changed the way we view
and access the world around us. For most small businesses a website presence is
essential, but what can you do to stand out from the crowd, control costs and
ensure return on your investment?
If you have a limited budget your single
best investment will be to employ a professional to initially design and build
your site. With 21 billion
searchable web pages, a good website is optimised from the code upwards to
ensure it can be found by the search engines.
Once found, your website should have appropriate impact; your design
should accurately reflect your position within the marketplace and appeal to
your target market. Split second judgements are made on the initial impression
of your website, business image is therefore paramount.
A professional web designer will have
the flair and expertise to draw out the elements that make your company unique.
Your website should be easy to navigate and information accessible within
those all-important two clicks of a mouse.
If you need to regularly update your
website, insist on a Content Management solution. A simple web-viewed
application enables you to make dynamic content updates. Upload product
information, change content or add news articles whenever you want. It’s easy to
use and keeps future development costs completely within your control.
Review and refresh your page content
regularly. Apply Search Engine Optimisation techniques to target that top
ranking search engine slot. Look to
match key words - imagine you are looking for your product or service on the
internet, what key words would you use to find yourself?
Choose your domain name carefully,
sharing a similar name with twenty other businesses will make it harder work
getting to the top of the search engine results.
Finally, be certain your web is hosted
on fully maintained, dedicated systems to safeguard security, ensure resilience,
speed and performance.
If you would like more information, email us for your free copy of our extended
Search Engine Optimisation Hints and Tips
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